The way to increase the number of customers you have is to understand the mechanism of their thinking. This is what neuromarketing talks about. Yes, we are all different, but in many cases, our brains react to certain situations in the same way. Understanding these subtleties of human thinking can help you find an approach to customers and get them to the desired action, saving a lot of money on the advertising budget. Below are ways to offer sales services and tips to increase conversion which will help you understand what your customers think most often, and how to use all these psychological phenomena in achieving your goals.
How to Win Clients & The Power of Persuasion
One curious feature of behavioral psychology research was that when randomly selected volunteers were declared to belong to a group of “politically active voters,” these same volunteers, who were subconsciously set to increase their involvement, increased their voting activity by 15%. The volunteers were chosen absolutely by chance, but their behavior was most decisively influenced by the arbitrary name of their group. This psychological phenomenon can be used in marketing campaigns: convince your target audience that they are the unique and limited target audience of your product.
Overcome Barriers of Entry
There are situations when a person needs an additional incentive. To do this, many companies provide an opportunity for a potential buyer to experience the offer in practice completely free of charge for a certain time. During this time, the user gradually gets used to the product/service, which creates a high probability that after the allotted period, he will not be able to refuse and will wish to extend the validity of the offer, but for the money. To do this, most companies often use the phrase: Sign up for a 30-day free trial” The phrase: “The First month is free” sounds much softer and more attractive. It is important to make offers that are hard to refuse.
Recognize Your Flaws
There are many examples of catastrophic failures that have occurred over the years (such as oil spills). The reason for this was the reluctance of companies to notice shortcomings in their work until the moment came when it was too late to change anything. For example, the Japanese energy company TEPCO only a year and a half later admitted its mistakes, which resulted in the nuclear crisis on the coast of Japan. It is important to recognize your mistakes so you can correct them and become stronger than before.
Do Not Make Them Wait
Consumers tend to be afraid of the fact of delay when buying online (especially before the holidays), which has a huge impact on the conversion process. Therefore, to make the client trust you, use phrases that are reassuring. For example: Online store “Amazon” guarantees delivery of the order at the appointed time. Pizzeria Domino’s will deliver pizza in less than 20 minutes.
The above mentioned information can help you attract more clients but at the same time, it is important to retain your old clients by focusing on their needs and wants.