Guest Post: By Helen Clark
Understanding the Importance of Video Marketing
Even before the internet, video marketing was one of the main marketing branches, and the online world has only made it bigger. Today, companies are using it to advertise their services or products, build customer reports, and promote their brand. In the US alone, the Video Marketing segment amounts to $35 billion in 2019. The trends are telling us that this industry will experience steady growth of 10.6%. Experts believe that the video marketing segment will reach the market volume of $52 billion by 2023. What is the reason behind this? To help you answer this, we’ve included a list of facts that show the importance of video marketing.
It’s What Consumers Love
Consumers are yearning for video content. According to recent reports, 85% of all internet users in the US watch video content every month, and the same trend appears across the globe. There are subtle demographic differences, but one thing is for sure – consumers love video content.
Video Marketing is Expected from Brands
Video marketing has grown huge for another reason – brands are expected to deliver it. Faced by an exponentially growing demand for video on the advertising market, brands have decided to embrace its full potential. Currently, more than half of consumers of all ages want to see more video content from brands and companies they support.
Video Marketing Increases Sales and Conversions
Video marketing has become a failsafe marketing investment. Since videos can increase conversion rates up to 80% when placed on landing pages, more and more companies are deciding to abandon text and image content, and invest purely in videos. On top of that, video can optimize the sales funnel, to the point of directly leading to sales.
Boost Social Media Presence
Videos can be found on almost all platforms online. Thanks to their share ability, they can also be found on social media where they play a vital role in any brand’s overall marketing strategy. Do you know what the favorite type of content that consumers like to see on social media is? Videos, of course. On top of that, 73% of consumers say that they were under the influence of a brand’s video on social media when making a decision.
Video Marketing is Affordable and Shows Great ROI
With so many video marketing agencies on the market, the price of their services has gone down significantly. Today, video marketing is not only reserved for enterprises but also for startups, small and medium-size businesses. More than 80% of businesses find video marketing to be an investment with a great ROI.
Better Rankings
One of the major factors popular search engines take into consideration when ranking your website is the time that visitors spend on it. Since videos are more engaging, your website visitors will spend more time on your website, increasing your rank in the search result pages. You can also upload your videos on YouTube and add links to your website in the video description to drive even more traffic to your website.
Video Helps Your Build Trust
Before you can start seeing those remarkable reports from your sales department, you have to build trust with your customers. Purchasing services and products online are not the same as in retail shops. Give the consumers the opportunity to get to know you, your brand, and what you offer via videos. Build trust and long-term relations, and you will see those sales numbers spiking through the roof.
Explainer Videos Are Very Popular
Video marketing does not only refer to standard commercials, but to reviews, how to guides, and explainers. When online people want to do some research before buying a product or service, in fact, a staggering 98% of them watch an explainer video before making a purchasing decision. This is why you can see more and more landing and home pages featuring an explainer video right at the top.
Videos Are Easy to Recollect
A brand recall is one of the most important metrics to look at when assessing how effective a particular marketing strategy is. In other words, it stands for the figure of people who have seen the ad and remember the brand that was mentioned in it. Since well-made videos are engaging and interesting, people will remember your brand better. This creates more leads and boosts sales.
Videos Capture User Attention
Videos incorporate both visual and auditory stimuli, which is why they can capture the intent better than any other type of content used in marketing. This is very important, especially today when the attention span of the average online user is very low.
Why a Professional Video Editor is a Must
Opting for the services of a professional video editor has many advantages, including:
Speeds Things Up – professional video editors can deliver the final product in considerably less time than internal teams.
Meeting Deadlines – meeting deadlines in the marketing world is essential, and a professional video editing company delivers the video in time to seize the opportunities on the market before they disappear.
High-Quality Product – video editing companies make a living from high-quality videos. Their reputation is always at stake, which is why you can expect to receive the best video for your investment.
Experience – experience is a huge factor in making marketing videos. Professional teams
working in video marketing companies have years of experience and thousands of happy clients
behind them.
It’s Easy – hiring a professional video editor is easy, especially today when all the best ones can be reached online. If you are looking for a video editor, you should check out VCD – a professional video production company. VCD will be able to deliver custom-tailored high-quality marketing videos and help you reach your business goals.